Decathlon to exit 5 GTA locations in Canada; shifts focus to online and smaller stores

French sporting goods retailer Decathlon will shut five of its Greater Toronto Area (GTA) outlets, the company confirmed in a release on their website on Wednesday.

Decathlon entered Ontario in 2019, expanded rapidly with stores across the GTA. In its release, the company said it is “evolving” and will “reimagine” its retail operations in the region to match changing consumer preferences for both online and in-store shopping.

“The retail landscape is changing with consumers valuing variety across online and in-store formats. We are adapting our approach in key markets to deliver great value, quality gear and inspire more Canadians to enjoy the wonders of sport,” the online statement said.

The closures will affect locations in Brampton, Burlington, Scarborough, Vaughan and Markham, however the last day of operations is not specified yet.

The retail giant had seven stores across Ontario, primarily located in the Greater Toronto Area, with one branch in Ottawa. Recently, Decathlon shut down its outlet at Union Station, a bustling transit hub in Toronto.

ThThe company stated that it plans to retain its remaining 15 locations, which are mainly situated in Quebec.

After GTA shutdowns, customers in the Toronto area will be able to shop online, with the firm planning faster delivery through wholesale distribution and smaller format stores.