Ford CEO Jim Farley has joined a list of auto makers who are raising concerns about Apple’s expanding control over in-car systems through its new CarPlay Ultra platform. “We don’t like the execution of Ultra in round one,” Farley told The Verge, adding “I’ve talked to Tim [Cook] many times about this. Ford does not have the right, in our opinion, to disrupt someone’s digital life when they get in their car”.
Farley further warned that Apple needs to make a decision on how much it wants to encroach into a vehicle system. “How far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?”, a furious Farley question.
“The difference between car companies where you have a software-defined vehicle is not going to be what your sheet metal looks like. It won’t be how powerful your EV motor is. That’s all math. All the cars look nice. It’s going to be this digital experience that says why someone buys this or that,” he further said.
What is the conflict over Apple CarPlay Ultra
Introduced earlier this year, Apple CarPlay Ultra is the latest generation of CarPlay, enabling iPhone users to display car functions like fuel level and speed. Other than mirroring iPhone’s screen, CarPlay also lets drivers control the air conditioning, radio, and driving modes, all from the same screen.
Currently, only Aston Martin is the only automaker that has fully integrated CarPlay Ultra into its vehicles. According to a Financial Times report, other automakers, including Audi, Mercedes-Benz, Polestar, Volvo, and Renault, have no plans to integrate the new system into their cars.
But the conflict heated up when General Motors (GM) CEO Mary Barra said the company’s future vehicles will no longer support Apple CarPlay or its Google counterpart, Android Auto.
Farley further warned that Apple needs to make a decision on how much it wants to encroach into a vehicle system. “How far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?”, a furious Farley question.
“The difference between car companies where you have a software-defined vehicle is not going to be what your sheet metal looks like. It won’t be how powerful your EV motor is. That’s all math. All the cars look nice. It’s going to be this digital experience that says why someone buys this or that,” he further said.
What is the conflict over Apple CarPlay Ultra
Introduced earlier this year, Apple CarPlay Ultra is the latest generation of CarPlay, enabling iPhone users to display car functions like fuel level and speed. Other than mirroring iPhone’s screen, CarPlay also lets drivers control the air conditioning, radio, and driving modes, all from the same screen.
Currently, only Aston Martin is the only automaker that has fully integrated CarPlay Ultra into its vehicles. According to a Financial Times report, other automakers, including Audi, Mercedes-Benz, Polestar, Volvo, and Renault, have no plans to integrate the new system into their cars.
But the conflict heated up when General Motors (GM) CEO Mary Barra said the company’s future vehicles will no longer support Apple CarPlay or its Google counterpart, Android Auto.
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