Sky sets last-minute deadline as 'cheapest ever' TV and broadband deal ends in hours

Sky has issued a final warning to customers as its 'cheapest ever' TV and broadband deals are coming to an end. Last month, the telecoms giant unveiled price cuts on several flagship packages including its Essential TV and 300Mbps Full Fibre Broadband to £35 per month.

Sky says this is the 'lowest price' ever offered and also includes double the broadband speed for the same price. However, customers only have until 11.59pm on Wednesday, October 15, to take advantage.

Anyone securing this deal before the deadline will bag more than 100 channels on Sky Stream and 300Mbps broadband speeds, along with free Netflix and Discovery+ subscriptions. However, customers can also upgrade to the Ultimate TV and 300Mbps Full Fibre Broadband for an additional £4 to get more than 35 extra channels including Sky Showcase, Sky Documentaries and more.

This option works out at roughly £1.25 per day across a 31-day month. There's also the option to add Sky Cinema and Sky Sports to each package for £10 and £20 respectively.

Each deal now comes with a 24-month contract to Sky Stream, the brand's new way to watch TV that works over WiFi. This eliminates the need for an aerial or satellite dish, but it's worth noting it requires a broadband connection to work.

Sky's latest deals come as Virgin Media has unveiled a total refresh of its own TV and broadband packages, and while these are more pricey than Sky, customers also get a little more for their money. Virgin's plans now include the £36.99 Entertainment bundle, offering more than 200 channels including some from Sky, plus Netflix and 362Mbps fibre broadband.

However, Sky Atlantic is not included here. Also, Virgin is among the many providers to increase its prices each year, with the Entertainment bundle set to rise to £40.99 from April 2026 and £44.99 from April 2027.

Sky also ups its prices but is yet to announce its 2026 rates, only confirming its prices 'may change' during the 24-month term. Elsewhere, EE is offering football fans hundreds of Champions League and Europa League matches with its TNT Sports and fibre broadband deal from £32.99 for six months, but this comes with slower 74Mbps speeds as standard.

For those sticking with Sky, our Technology Editor Dave Snelling reviewed the Sky Stream box and awarded it a perfect five-star rating. He said: "If you're looking for a hassle-free way to watch live Sky TV channels, exclusive boxsets, streaming services, sports and movies, Sky Stream does not disappoint.

"Everything is beamed to your television in High Definition as standard, without a satellite dish drilled into your walls or engineers trudging through your home. Sky Stream arrives in the post with a step-by-step guide to get set-up and streaming in seconds.

"Even the biggest technophobe should cope with this simple DIY set-up: just plug it in, connect to your Wi-Fi, and the binge-watching begins. Once installed, you'll be treated to a gorgeous new on-screen menu design that looks and makes navigating around your TV incredibly easy.

"However, there are still a few niggles with this new hardware. First up, while the menus look slick, the chipset inside Sky Stream can struggle with the flash graphics.

"At times, whizzing through the menus can begin to feel a little stuttery. While that starting price is incredibly appealing, optional extras like 4K Ultra HD picture quality, Sky Cinema and Sky Sports channels, and the £5 premium to skip adverts from catch-up services like ITVX and All4 all start to add up fast.

"The end of the satellite dish has never been closer, we just hope Sky irons out the final few quirks with its new Sky Stream box before it hammers the final nail into its coffin."

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