Amazon drops Apple Watch to much cheaper price in rare sale

For many fitness fans, a smartwatch has become essential. With the ability to track workouts, calories, steps, sleep, heart rate and more, the right watch can be a great tool to have in the arsenal, regardless of preferred sport. With a sleek design, excellent functionality and seamless pairing with an iPhone, the Apple Watch is one of the most sought-after smartwatches on the market - but it can be a pricey buy.

Thanks to an Amazon deal, shoppers can get an for £299. According to CamelCamelCamel, the current price of £299 is the lowest the watch has ever been on Amazon, as the comparison site showed previous highs of £399 back in October last year.

Argos has also matched the same price on the Watch Series 10 as retailers add the Apple model to its discounts. Before we get into the deal and model, our tech team has

The Apple Watch Series 10 has a bigger screen (up to 30% more space) and a slimmer, lighter design that's said to be really comfy to wear. It's packed with health and fitness features like ECG, sleep tracking, and even alerts for heart rate fluctuations. Plus, it charges super fast, reaching an 80% battery in about 30 minutes. And when people are out and about, they can still take calls, reply to messages, use Siri, and get notifications right from their wrist.

It gives detailed fitness tracking, including workout intensity and even water temperature for swimming. There are also smart safety tools like Crash Detection and Emergency SOS. If the Apple Watch isn't the one for shoppers, they could try the for £214 from Argos. This watch has 32GB memory, the WearOS operating system, Bluetooth 5.3 connection and is completely touchscreen - plus it's compatible with both Android and Apple devices.

For a more expensive option, shoppers could try the for £689.99 from Garmin which has a number of features including up to 29 days of battery life, speaker and microphone for voice messaging and control and built-in led flashlight.

However, shoppers have given the Apple Watch a 4.6 out of 5-star rating from a total of 568 reviews. One person said: "As a first-time Apple smartwatch owner, the Apple Watch Series 10 feels like the perfect introduction to wearable tech. It seamlessly blends functionality, style, and innovation, making it far superior to other well-known smartwatch brands."

Another wrote: "Upgraded to series 10 from series 4. The battery life and screen quality are so much better. A lot more functionality and great for tracking my walking, exercise, heart rate and even oxygen saturation. Surprisingly accurate. Great watch, looks great and is very comfortable on the wrist.

"My son loves it so much - ideal for school, so he can track the time. It has lots of features on it like games etc so he's very happy. Bought it in the sale for Christmas," said another customer. Some people, however, weren't as impressed, with one writing: "I like the watch and with a different strap, I only have slim wrists, it looks quite smart. However, I find it needs almost daily charging, which is a pain."

Despite that, if shoppers want a lower price watch that could be the perfect addition for their fitness and health journey, the might just be the one.