In a continent as diverse as Europe, home to hundreds of vibrant cities, some stand out for their exceptional hospitality. Condé Nast Traveller's annual Readers' Choice Awards, one of the most prestigious surveys in the travel industry, reveals which destinations truly make visitors feel at home. This year's ranking, voted on by thousands of readers, highlights the cities that are not only beautiful but also home to the friendliest people.
While you might assume that large, bustling cities are inherently less friendly, this is often a misconception. British cities, in particular, have a surprisingly warm reputation. London, a global metropolis often perceived as cold and impersonal, was ranked the second friendliest city in the UK in Condé Nast Traveller's 2024 awards, scoring a remarkable 93 out of 100, just behind Glasgow. This year, you won't find any UK cities in the top 10, but two from tourist hotspot Portugal.
Prague's historic beauty is matched by a growing reputation for friendliness, particularly among its younger, English-speaking population. However, not all rankings agree with the view that the Czechs are welcoming. According to the 2023 Ease of Settling In index from expat-oriented social enterprise InterNations, Czechia ranks 50th (out of 53 countries) in a global ranking of locals' friendliness. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
Madrid's friendliness is often described as urban and lively. The people, known as Madrileños, are "welcoming and open", according to Expatra. While the city is large and fast-paced, its vibrant culture and laid-back work-life balance are major draws for both residents and tourists. The city's residents are also known to be very friendly in social settings, such as bars and cafes, making it easy for tourists to immerse themselves in the local scene and feel at home. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
Reddit users say that they are "in general friendly if approached". The city is also praised for its diversity and progressive values, with a strong sense of politeness and respect. Visitors often note that they feel safe and confident that locals will assist them if they are lost or need recommendations. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
Lisbon's friendliness is often attributed to the pleasant and open nature of its people, who are described as "some of the kindest people" travellers have ever met, according to Reddit users. The city is also considered very safe, which contributes to a comfortable and welcoming environment for all types of travellers. Many visitors find that locals are very helpful, especially if you attempt to speak a little Portuguese. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
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San Sebastián's reputation for friendliness is deeply intertwined with its relaxed coastal lifestyle and its world-class culinary scene. The Spanish city is home to "fascinating Basque people and their rich culture," as described by 'With Locals'. These people are often described by travellers as knowledgeable, engaging, and easy to talk to. The locals' hospitality is especially evident in the social atmosphere of the pintxos bars, where tourists can easily immerse themselves in the local food scene and feel a part of the vibrant community. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
Florence stems from a deep-seated pride in its rich heritage, which locals are eager to share with visitors. While some Reddit travellers describe Florence as a "glorified tourist spot," others have had the "complete opposite experience," noting that "the locals were incredibly friendly" and that the city was their favourite in Italy. The warmth of the local culture makes visitors feel at home as they explore the city's stunning art and history. The city is also praised for being very walkable and having a relaxed pace, with locals who are welcoming to visitors. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> 
Europe's friendliest city is a testament to its blend of cultural elegance and local charm. The city is renowned for its safety, efficient public transport, and abundant green spaces, all of which contribute to a welcoming and stress-free environment for visitors. While some travellers have noted that the Viennese can be direct, they are also described as having a "robust charm," and are known to be friendly if approached. The city's clean streets and well-maintained public spaces make it easy to navigate, and locals' pride in their city's history and culture contributes to an atmosphere of genuine hospitality. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" /> You may also like
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