Emma Raducanu has challenged Wimbledon to replicate the new and revamped US Open approach to the mixed doubles tournament - which took place before the singles draw begins on Monday.
The former champion at Flushing Meadows teamed up with Carlos Alcaraz as a number of the biggest names in the sport took part when they would usually bypass the chance to play doubles. Wimbledon champion Iga Swiatek and Casper Ruud as well as Daniil Medvedev and Mirra Andreeva also competed.
The bigger names were able to attract far greater attention and, as a result, prize money. Italian mixed doubles specialists Sara Errani and Andrea Vavassori beat Swiatek and Ruud in the final.
Fans who would otherwise turn a blind eye to the mixed doubles chose to watch and Raducanu thinks the remaining three Grand Slams should look to follow suit.
The 22-year-old said: “I think it would be so fun if all the Slams got involved and did something similar, even if it was not the exact same format. I think it was a huge success. I think so many fans got involved, so many people watched and tuned in. It got a lot of attention. I think it was a great idea. And, yeah, I had a lot of fun on the court playing with Carlos.”
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Raducanu’s partnership with Alcaraz only lasted two sets and 50 minutes, but attracted huge attention. However Jamie Murray was among those to heavily criticise the US Open's approach with the usual tennis scoring system thrown out the window. Instead matches were best-of-three contests with each set played to four games.
Murray, himself a mixed doubles champion at the All England Club, was not a fan of the format and also claimed that the influx of more headline names prevented the usual doubles players from competing and earning prize money.
"It was more of an exhibition in my eyes, I think maybe a lot of people's eyes," he told the Sports Agents podcast. "But I think just more the fact that it was so closed off and it was invite only was frustrating for a lot of players.
"They’ve pumped a lot of money into it, which is great for those guys that get the opportunity to play, but they're also the ones that are making a fortune the rest of the year.
"The prize money gap in Grand Slams between singles and doubles is more than 90:10, so it's already sort of massive… If you're watching the golf, for example, and a guy's got a putt from four feet for $1 million, and then you turn the channel and the guy's got a putt from four feet for $20,000 – what are you going to watch?"
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