India a Strategic Market, Says Samsung's JB Park, as New Foldables Delight Customers

Samsung’s seventh generation foldable smartphones – Galaxy Z Fold7, Z Flip7 and Z Flip7 FE – have seen unprecedented demand in India and are stocked out in select markets, the company said. Samsung had received over 2.1 lakh pre-orders for Galaxy Z Fold7, ZFlip7 and Z Flip7 FE in the first 48 hours since their launch on July 9, 2025.

In the backdrop of the stellar sales, Samsung Southwest Asia President and CEO JB Park said India is a key strategic market with immense potential and a key pillar in Samsung’s global future.

“Samsung remains optimistic about India’s growth trajectory, driven by government initiatives like Make in India, Digital India, and a robust digital ecosystem. Samsung continues to invest in innovation, manufacturing, and local value addition, aligning with India’s vision of a self-reliant economy,” Park said.

The new foldable smartphones – Galaxy Z Fold7, Galaxy ZFlip7 and Galaxy Z Flip7 FE – are being manufactured at Samsung’s Noida factory. Indian engineers working at Samsung’s R&D facility in Bengaluru have played an important role in the development of the new foldables, the company said.

“Samsung’s long-term commitment to India remains unwavering, as we see the country as a cornerstone of our global strategy. With 2 manufacturing plants, 3 R&D centers, and one design center, Samsung India plays a crucial role in catering to both local demand and global markets,” Park added.

On Samsung’s evolution journey with foldables, Park said the concept is to make devices smaller.

“When we had a 5-inch smartphone, we thought it was the biggest and most immersive. Now, the screen size has gone to 6.9-inch and it’s becoming bigger and bigger. Some smartphones don’t go into your pocket and they are hard to hold. So, we started thinking about how we can make it into a small form factor. That’s when we flipped it or folded it. I think it’s a trend that other brands are following,” Park said.

Galaxy Z Fold7 and Z Flip7 come with larger displays and are the best mobile devices for experiencing artificial intelligence features, Park said.

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